Manufactura Dorobanti is a 2011 start-up devoted to bringing passion to the craft of children's shoes. Their line of products - Iuno - transpires their enthusiasm and brings a whole new concept to the business, evoking timeless childhood images and tales to shape the shoe as a faithful playmate without which all those great adventures could not happen.
The company desired a logo that would speak for the concept along with a style set for their communication. While at first the "Manufactura Dorobanti" logo was also meant to be the mark for the products themselves, together with the client we delved deeper and came up with something quite more friendly and childish in all aspects - Iuno.
Both logotypes were custom built to enhance expressiveness and to build on their concept. Below are some examples of their communication materials.
The website also features a custom illustration that creates an entire landscape to navigate in. You can visit it at www.iuno.com.ro
Photos by Valeriu Cătălineanu / Ouroborus Studio.
