The target group are fashion-conscious young women between 16 - 38.
OXOXOX has his roots in love songs like "I'll Be There " by Jackson 5 and other stars of our teenage years.
OXOXOX combines the characteristics of traditional Swiss Army Knife. Just like the solid smithery is made for eternity love song are create to last forever. The black writing symbolizes the ink of hand written love letters. The white the purity of our first love and the red the passionate and mature love. As smithery, calligraphy is a handicraft and it has a personal character.