Logo, visual identity and art direction for Youth Piano Academy Finland.
The Youth Piano Academy Finland is a coaching group for ten top talented pianists aged between 11 and 18; the goal is to create an inspiring and motivating learning environment where students learn both from each other and from the teachers. The design brief held a logo and visual identity starting from consultation and art direction. The aim was to communicate the key words that the community stands for 'energetic, fresh, high quality, international, joyful, inspiring and "we"'. The design process started from scratch; there was no existing logo or website. The interaction with the client was very active to ensure the quality of the content and the work.
Above: Photography by Ville Lehvonen
