Uno Due Tre
Branding, packaging design + advertising
Branding, packaging design + advertising
BRANDING DESIGN
Uno Due Tre is an Italian inspired range of gourmet foods, designed for inexperienced cooks. The company sells a series of ingredients divided into three groups, step one, step two and step three. The concept being that the home chef needs one of each of the steps to create a delicious home cooked meal. Alongside the products are a smart phone application and website which have a variety of recipes, all of which can be achieved via the Uno Due Tre products.
ADVERTISING CONCEPT
The Culinary Challenged
Television is full or reality cooking competitions and every chef has their own show or at the very least guest stars. But lets face it, not all of us are culinary geniuses and at the very least everybody has an off day. The advertising campaign invites consumers to compete to be crowned Australia’s worst chef.
Uno Due Tre is an Italian inspired range of gourmet foods, designed for inexperienced cooks. The company sells a series of ingredients divided into three groups, step one, step two and step three. The concept being that the home chef needs one of each of the steps to create a delicious home cooked meal. Alongside the products are a smart phone application and website which have a variety of recipes, all of which can be achieved via the Uno Due Tre products.
ADVERTISING CONCEPT
The Culinary Challenged
Television is full or reality cooking competitions and every chef has their own show or at the very least guest stars. But lets face it, not all of us are culinary geniuses and at the very least everybody has an off day. The advertising campaign invites consumers to compete to be crowned Australia’s worst chef.
