“Romeo & Juliet is a story about two really unlikely young people who aren’t drawn to each other because they should be, but because they can’t help it. There’s an inexplicable force that’s connecting the two of them that doesn’t make sense in their world. I think that that’s truly what love is, the force of love, the power of love, and the power of healing that love can have.”
— Andrea Donaldson (Director)
Shakespeare in the Ruff is a professional theatre company performing innovative outdoor adaptations of Shakespeare's plays in east-end Toronto parks. To promote their upcoming production of Romeo and Juliet in Withrow Park, Acme designed a photo-based promotional campaign inspired by vernacular romantic lettering and teenagers’ use of parks as a space to escape societal rules.