Kansai International Music Academy
Brand and visual language development for an Osaka based music school. KIMA's teaching approach is aligned with the academic tradition of Trinity College of Music London and further enriched by the emphases on individual students' specific requirements and aspirations.
The visual language needed to express both the traditional and contemporary aspects of KIMA's tuition style as well as its British roots, which are of particular significance to Japanese audience.
A mix of Edwardian and Victorian influences emerged as a favourite with a school crest as the
key design element.
Brand and visual language development for an Osaka based music school. KIMA's teaching approach is aligned with the academic tradition of Trinity College of Music London and further enriched by the emphases on individual students' specific requirements and aspirations.
The visual language needed to express both the traditional and contemporary aspects of KIMA's tuition style as well as its British roots, which are of particular significance to Japanese audience.
A mix of Edwardian and Victorian influences emerged as a favourite with a school crest as the
key design element.
Design of the crest presented a challenge as there was no relevant symbolic heritage that could
be used and the expected music related iconography felt trivial and inappropriate. The solution is
an unmistakably 'musical' shape, which provides both a unique focal motif to the emblem as well
as a symbolic connection with the school and its mission.
be used and the expected music related iconography felt trivial and inappropriate. The solution is
an unmistakably 'musical' shape, which provides both a unique focal motif to the emblem as well
as a symbolic connection with the school and its mission.
