DATSUN 240Z– one of the most successful sports car lines ever produced, the trend-setting S30 was designed by a team led by Yoshihiko Matsuo, the head of Nissan's Sports Car Styling Studio.

As a "halo" car, the 240Z broadened the acceptance of Japanese car-makers beyond their econbox image. Datsun's growing dealer network compared to limited production imported sports cars manufactured by Jaguar ,BMW, and Fiat ensured both easy purchase and ready maintenance.