这个项目是15年麦当劳为迎合中国市场而推出的一系列产品所做的创意海报
（比如，那个超难吃的馒头汉堡，还有这个鱼豆腐－鱼小鲜，当然，分给我的是这个鱼小鲜）
当初拿到这个项目，首先就有了灵感，从“鱼小鲜”和它们的食材入手，抓住“鲜”字
将主要食材：鱼、胡萝卜和刀豆做联想创意，切开的鱼、胡萝卜和刀豆自然变成“鱼小鲜”
充分展现其“鲜”和“新鲜”的特点
－－－－－－－－－－－
信心满满地我把创意海报给了客户，结果。。。。。。
－－－－－－－－－－－
客户说：我们展现什么特点都可以，就是不能展现“新鲜“这个特点
（里面的信息量，大家自行理解）
（比如，那个超难吃的馒头汉堡，还有这个鱼豆腐－鱼小鲜，当然，分给我的是这个鱼小鲜）
当初拿到这个项目，首先就有了灵感，从“鱼小鲜”和它们的食材入手，抓住“鲜”字
将主要食材：鱼、胡萝卜和刀豆做联想创意，切开的鱼、胡萝卜和刀豆自然变成“鱼小鲜”
充分展现其“鲜”和“新鲜”的特点
－－－－－－－－－－－
信心满满地我把创意海报给了客户，结果。。。。。。
－－－－－－－－－－－
客户说：我们展现什么特点都可以，就是不能展现“新鲜“这个特点
（里面的信息量，大家自行理解）
This project is in 2015, McDonald's in order to meet the needs of the Chinese market
(for example, the super unpalatable Steamed Buns hamburger, and the fish tofu（named “yu xiao xian”）, of course, I'm in charge of the poster of the fish tofu.
Just got the project immediately after the creative inspiration, from the “yu xiao xian ”and their ingredients, firmly grasp the characteristics－"fresh"
The main ingredients: fish, carrots and beans,
(for example, the super unpalatable Steamed Buns hamburger, and the fish tofu（named “yu xiao xian”）, of course, I'm in charge of the poster of the fish tofu.
Just got the project immediately after the creative inspiration, from the “yu xiao xian ”and their ingredients, firmly grasp the characteristics－"fresh"
The main ingredients: fish, carrots and beans,
The creative：cut fish, carrots and beans into “yu xiao xian"
Fully display its "fresh" characteristics
－－－－－－－－－－－
I put my creative poster to the first party
Fully display its "fresh" characteristics
－－－－－－－－－－－
I put my creative poster to the first party
......
－－－－－－－－－－－
First party said: we can show any features, in addition to show "fresh"
(the amount of information inside, can we understand ？：）)
－－－－－－－－－－－
First party said: we can show any features, in addition to show "fresh"
(the amount of information inside, can we understand ？：）)
