Llegim llegim llegim
Naming and identity
”Llegim, llegim, llegim” (read, read, read) its a 5 year plan in order to promote books and reading in the geographical context of the Valencian Community. The objective of the project is that everyone read more, so we designed a naming and logo as a visual poem that literally invite us to read more. This trio works as a lever to encourage reading. Generates a set rhythm that makes it easier to remember. The letters framed with a square or rectangular shape, represent the possible formats read as a blank document in which you write the message. It is applied in black and white on colored backgrounds or images.