Orçum Erdem's profile

Future CMF Palette For Sportswear / Cast Collective-VF

Orçum Erdem
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VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands, 60,000 associates and $12.3 billion in revenue. Our businesses and brands are organized into five categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.
TEAM //  Orcum Erdem, Heli Juuti, Helena Manner 

BRIEF // Gender Color in Athletic Sportswear 

Are there differences in color preferences between women and men in the sportswear/active wear
industry? Segments of industry to focus on: outdoor, gym and workout (like running, etc). What are the
color trends in apparel and footwear that are driving the industry? Is there a difference between
footwear and apparel? Do materials, finishes and textures have gender preferences globally across USA, Europe and Asia ?
How does the sportswear/active wear color trends compare to fashion as it relates to men and women?
Similar, different, vastly different? Who is driving the trends? Research the history and the present of the gender color in sportswear and sports.

Forecast the future!
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
PROCESS // 
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
Final Palette // 
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
Helsinki Design Week 2016 HOP city installations : Material Led Design

A selection of material samples that created during our explorations exhibited in Helsinki Design Week 2016 as part of HDW HOP City Installations .
For more information : http://www.helsinkidesignweek.com/programme/hdw-hop-material-led-design/?lang=en
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
color material design texture new materials Sportswear future Fashion product design fashion design
Future CMF Palette For Sportswear / Cast Collective-VF
Published:
Orçum Erdem's profile

Owner

Orçum Erdem's profile
Helsinki, Finland

Credits

Helena Manner's profile

Future CMF Palette For Sportswear / Cast Collective-VF

Design a Future Colour and Material Palette for Sportswear

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives