Need to Change
For years, the French Airports Association had been called "UAF". While they loved their original identity, they believed it was time to streamline the name and align with industry standards. After consulting with members across the board, they asked us to work on a rebranding process to resonate more with their external audience and better present what they do as an organization.
The initial challenge in the design process was figuring out how to strike a balance between the professional association (known by its members but unknown for most of people) a new identity more rooted into the Airport industry and the network aspects. Our initial sketches reflected this desire.