The brief is to create a brand for a new identify flying object that will soon be release to the market.

Odonto is the brand of the new flying camera/ video recorder.

It is smaller but with a smarter design that will enhance the user experience. The brand and the product design is inspired by the insect - dragonfly (odonto - the scientific name), as dragonfly is a very interesting insect that is small in size but have strong wings that can produce 30 beats per seconds and able to fly 30 miles per hours. Underneath the logo is the slogon for the brand - 360º and beyond, as it tells the users to be creative and explore the opportunity that this product has to offer.

Odonto aims to create change to the whole user experience of capturing the surrounding scenery with the most personalised and intimate experience. To control the flying camera, the user will apply hand pressure on the handle for the speed, and to change the direction just by moving your hand to which direction they prefer. A wireless adapter is provided in order to connect the camera to a smart device for real time viewing.

As for advertising and packaging of Odonto, the concept is to keep things minimal yet edgy and youthful. The product, alongside with charging cable and other accessories will be packaged in a matte black, smooth textured box with the logo and slogon printed on top.

The product will be advertised with print ads in most tube station, where will be seen by most of the target audience - traveller, young adult and adult audience. The ads uses the images taken with the camera from the top of the city, top of the mountain, and also night sky to draw the attention of the audience and inspire them that they can have the same quality of images with the Odonto camera.