Gerald Bedeker's profile

South African Post Office Direct Mail – Print campaign

Gerald Bedeker
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South African Post Office Direct Mail - Print campaign
Promoting the benefits of using direct mail to market your product
To sell the advantages of using direct mail as a marketing medium, this campaign demonstrates how direct mail is the only medium that can tantalise all 5 of the physical human senses (as opposed to print, radio, web, TV, etc.) This campaign managed to 'update' the image of the Post Office which is often seen as 'old school' and boring. By using tantalising visuals of attractive people engaged in 'sensational' experiences, direct mail is given a 'sexy' new image and a new lease of life.
post office print senses ads print ads Direct mail
post office print senses ads print ads Direct mail
post office print senses ads print ads Direct mail
South African Post Office Direct Mail – Print campaign
Published:
Gerald Bedeker's profile

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Gerald Bedeker's profile
Johannesburg, South Africa

South African Post Office Direct Mail – Print campaign

Promoting the benefits of direct mail as an advertising medium by demonstrating how it is the only medium that engages all 5 of the physical huma Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives