The elementary school "Stedelijke Basisschool Kermt" lacked brand consistency and a clear identity. By having multiple brainstorms with all their teachers, parents and children, we set up core values for the school. These core are all implemented in the mascotte/logo; 

The mascot is a proud bird-like animal with chest out and chin up in the air. It's proud of the school environment and is confident in the abilities of each individual child. Secondly, the 'bird' stands for freedom. Free to speak it's mind, share it's ideas and feelings. And once the student is ready to go to Highschool, it will spread it's wings and fly out the nest. Thirdly, as you can see our little bird has 2 giant ears. By this we want to show both parents and students that SBS Kermt is open for feedback and will listen to each child that requires extra attention. Finally, probably the most distinguished shape, the striped beak of the bird, which stands for diversity and respect. Everyone should feel at home at SBS Kermt, regardless of origin, religion, skin color or gender.

To top off the SBS Kermt brand, a "Theme of the year" unique style is incorporated in all brand elements. In the example below, their theme was "Dreaming". By doing this all stakeholders will be reminded and activated in what the school is working around all year. All of the brand elements, research, development and designs are clearly documented and included in a brand identity manual. So every new print or digital design can be made easily accordingly to the guidelines. They're all set for succes now!