Church and State Wines
When Brandever, a design studio from Vancouver, was creating a series of labels for the Canadian winery ‘Church and State’, they approached me with an intriguing proposal:
Instead of creating individual labels for each wine variety, we would try and capture the characteristics and essence of each, through distinct lettering styles. According to Brandever: “The objective is to create a series of wines where the name ‘Church and State’ is rendered in various calligraphic styles, based on each varietal of wine. The bottles must be different enough that the varietals are easily identified when displayed as family, but similar enough for it to be clear that they are all under the same brand.”
It's such a pleasure to work with professionals like Brandever and Church and State; they fed me a meticulous briefing, helping me to find the best style for each wine, and the process was just incredible. The collaboration between the three of us was smooth, full of great give-and-take, and the entire process was really gratifying.
In an interview with John Pullen — the Marketing Director of Church & State — in Wine Trails Magazine last July. John said: “The parallels between calligraphy and penmanship, and winemaking are incredible strong. Each are built around traditional craftsmanship and incredible attention to detail. Furthermore, Alves begins each script with traditional mediums such as pen or brush, and then perfects each piece digitally, which really speaks to our winemaking philosophy of creating traditional, handcrafted wines, perfected with cutting-edge technology.” I couldn’t have said it better myself.
You can check out the results for yourself below. Enjoy!