I worked closely with the creative team and client to re-brand this company. Rosetta Genomics, an international leader in the cancer diagnostic space acquired PersonalizeDx and formed the new entity, Rosetta GX. The client wanted to emphasize the qualities of simplicity and trustworthiness to gain consumer trust in their new company.
I was an instrumental member of creative team that worked to re-brand this company, from initial concepts, to refining ideas, to establishing a general art direction for the brand and defining all brand elements including iconography, color palette, logo creation, and more. Below are some samples of work I completed for the brand.
Responsive Web Design, 2015-2016.
Brochure, 2015.
Digital Sales Aid. Created for Surface Pro to help Sales Representatives present information on cancer testing to doctors, 2015.
Thyroid Test Video. Created all vector artwork for video and served as Art Director for this project. 2015.
