Project / client: Kavalerovo Bakery Land - KXK | Russia
Status: Completed project (Oct 2016)
I was commissioned to design a new logotype and the brand ID of a big Bakery Industry, located in the eastern part of Russia, Kavalerovo (only few miles from Japan). The design included packaging, stationery, communication and carriage promotion, car wrapping and of course a cheerful color palette. The main element of the Corporate ID is a traditional ornament that can be found on local textiles and the famous matrioska dolls. This flower is called “buta”, it symbolizes life and fertility (the importance of nature) and it origins from ancient Persia.
We also decided to attract the attention of the market with a distinctive logo design, since the logo is the key block of the identity and the primary visual element that identifies a brand. Their main product - bread - was the right symbol for this accomplishment. Finally, to keep all the information and design aligned, I created a full Brand Manual with guidelines and specifications for all the provided design applications.
Conceptual Logo Designs & Sketches
Final Logo & it's Variables
Traditional Ornament Motif - Inspired by Babuskas (Matrioskas) decoration and, furthermore, by Indian culture.
Буклет на русском языке / Booklet in Russian
Stationery Design Details
