Sunrise Productions in Cape Town had created an animated zebra character
as a mascot for Juventus soccer team in Italy.
I was briefed to create a brand identity for the new mascot that could be applied to all merchandising aimed at children. I created a logo and extended design elements that were inspired by the
black & white stripes as well as the golden yellow - that is all synonymous with the iconic football club.
I also came up with the idea to create fun badges that could be used as motivation for the children
for getting involved with any soccer games ('earn your stripes' ) and could also be used across any merchandising. These badges were based on the core values of Juventus - Victory, Spirit & Perseverence.