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    Presented by The Esplanades, 'Super Japan - Japanese Festival of Art' is a festival celebrating Japanese cultures, art and performances. We were … Read More
    Presented by The Esplanades, 'Super Japan - Japanese Festival of Art' is a festival celebrating Japanese cultures, art and performances. We were engaged to conceptualise a key visual design for this year festival. Read Less
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Presented by The Esplanades, 'Super Japan - Japanese Festival of Art' is a festival celebrating Japanese cultures, art and performances. We were engaged to conceptualise a key visual design for this year festival.

DESIGN

The brief for the key visual design poses the challenge of 'based on anything but the obvious Japanese cultural elements'. Inspired by contemporary Japanese fashions, we produce a series of geometric shapes with unconventional color palettes in motion and static form, as the key identity. These shapes juxtaposed with each other in composition, presenting a forward-looking visual identity while with its roots inspired by the presence.