CampusTap is a private social platform for colleges creating a more connected campus and community. Their mission is to make it easier for college students to get involved on campus and ultimately land a job by tailoring only content based on what is relevant to them. CampusTap needed a brand that conveyed that sense of belonging. 

The solution is a new identity reflecting their offer of a tailored service. The symbol combines the sense of connection (between two 'c' ) with individuality (thumbprint).