Nathan Williams's profile

Westfield Live Project

Westfield Aero Final images (Group Project)
Final presentation work for the Westfield Aero
These images are from the winning Aerodynamic team from the Westfield live project at Swansea Metropolitan University.
As a member of this team my primary responsibilities were both the Alias model and the package drawings, both were to be displayed as part of the final presentation board.

Initially every student worked on all three briefs provided (outlined in more detail in the second portfolio page covering the earlier stages of the project).

Covered here are the final stages and completed project for our group, who had to work around the Westfield iRacer package, and electric sportscar based upon the traditional Westfield tubular chassis. The car was designed around the keyword 
AERODYNAMIC.

Credit to
Tom Henwood (Final renders and direction)
Ignacio Carponi (Clay)
Paddy Carton (Presentation board)
Tom Savage (Interior Design)
Westfield sponsored project with Swansea Met

Over the last 6 months we've been running a sponsored design project with Swansea Metropolitan University, my old college. We split the students into three different groups, Avant Garde, Aerodynamic and beauty. Three very different packages were provided for the each group.


The students had to learn to work as a group and were given specific roles by course lecturer, Sergio Fontanarosa. I visted the students three times during the project to check on progress. On the final visit, Sergio, his colleague Paul Morrow, and myself selected the winning group, which was the team Aerodynamic.

Team aerodynamic were chosen as the winning group as it was felt they were the best organised and most harmonious team. They had the Iracer package to design around, which was the trickiest to achieve and elegant solution with.

-Elliot Hawkins         Designer, Westfield  (Elliothawkins.blogspot.co.uk)
Elliot Hawkins at the presentation
Final Clay
A few of my ideas sketches at the beginning of the final group stage
Westfield Live Project
Published:

Westfield Live Project

A live project run by Westfield and Swansea Metropolitan University during the beginning of 2012

Published: