Leverage Coca-Cola's strongest asset-its ubiquity-to activate the brand touch points to send signals that are more compelling to the youth market. Devise a cohesive yet flexible identity system that allows communications to be tailored to specific audiences and environments by leveraging core Coca-Cola iconography while incorporating key elements from the new wave graphics and "Real" advertising campaign.

Team: David Israel, Leigh Okies, Satian Pengsathapon, Helena Fruehauf, Iwona Waluk (design)