I became aware of Yamamotoyama teas when a dear friend purchased some Genmai-cha during a shopping trip at a nearby Japanese market. I recognized the name/logo from the commute to my last job and I became interested since it was a company that was located so close to me.

Being a designer by trade I'm usually critiquing everything I come into contact with. The Yamamotoyama boxes are well enough designed. There is consistency and diversity and it works well. However I was disappointed they were not using their logo on the box. So I decided to redesign the boxes as a creative exercise.

Here's Phase 1 of the redesign.

My project guidelines:

- Use the same color palette
- Use the same size of the current boxes
- Utilize their logo
- Raise the perceived value
The complete line of redesigned boxes.
Old box design (L) and new box design (R).
Old box design (L) and new box design (R).
Old box design (L) and new box design (R).
Old box design (L) and new box design (R).
Old box design (L) and new box design (R).
Description taken from the bottom of the old box and placed on the side of the new box.
Description taken from the bottom of the old box and placed on the side of the new box.
Description taken from the bottom of the old box and placed on the side of the new box.
Description taken from the bottom of the old box and placed on the side of the new box.
Description taken from the bottom of the old box and placed on the side of the new box.
Complete line of existing tea boxes.
Complete line of redesigned tea boxes.