I became aware of Yamamotoyama teas when a dear friend purchased some Genmai-cha during a shopping trip at a nearby Japanese market. I recognized the name/logo from the commute to my last job and I became interested since it was a company that was located so close to me.
Being a designer by trade I'm usually critiquing everything I come into contact with. The Yamamotoyama boxes are well enough designed. There is consistency and diversity and it works well. However I was disappointed they were not using their logo on the box. So I decided to redesign the boxes as a creative exercise.
Here's Phase 1 of the redesign.
My project guidelines:
- Use the same color palette
- Use the same size of the current boxes
- Utilize their logo
- Raise the perceived value