Get Real
DIAGEO
This was a guerrilla campaign created to promote awareness amongst young people to the danger of drinking alcohol, stating that, according to statistics, 50% of murders are performed under the influence of alcohol.
It consisted in groups of promoters , all dressed as a CSI team, bursting into schools where apparently a crime as been committed. All the students would see what appears to be blood behind their classroom door, and when the 'CSI Team' opens the door they find out that there was no actual crime, but they will hear numbers and facts given to them by the team.
This campaign would generate a lot of word-of-mouth and buzz and it would be complemented by an online campaign and gifts to raise awareness and remember youngsters why they shouldn't drink.
