Brief: Jet Airways wanted to launch their non-stop Mumbai-Paris flight at a special introductory price.

Campaign 1: Since the timing of the flight was such that it would land in Paris around sunset, we decided to use that as the main idea behind the copy targeting the vacationers and people coming to Paris for leisure. Imagine setting foot in Paris at sundown, can it be anymore magical?

Campaign 2: The timing of the flight was also useful for Business flyers who could rest for the night and go for a scheduled business meeting the next morning. So this was the other route we took to advertise this direct Mumbai-Paris Jet Airways flight.