Photographs taken of Texas A&M University Midnight Yell Practice at Kyle Feild. Photographs were utilized on social media to reach former, current, potential students, staff, and faculty of the University. Goal was exceeded as posts reached over audiences of over 10,000 people. Photographs were also implemented in the Texas A&M Division of Student Affairs website to showcase TAMU student involvement in Aggie traditions.
Media covered at midnight yell reached an audience of over 10,000 people on Texas A&M University social media channels.