Transamerica Website Rebranding
Objectives: The direct to consumer efforts of Transamerica, entitled Your Financial Life, needed rebranding from top to bottom,. In order to provide more appropriate, educational content and a more intuitive and engaging user experience for consumers. The logo included the existing three key sections: Plan, Learn and Connect, which were carried through a responsive framework (Bootstrap) by color coding.
My role: front-end web design, ux design and identity update (logo, icons, color palette and typography).
Existing icons were tweaked, and new icons were created, to bring cohesiveness throughout.