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    The direct to consumer efforts of Transamerica, entitled Your Financial Life, needed rebranding from top to bottom. My concept for this included:… Read More
    The direct to consumer efforts of Transamerica, entitled Your Financial Life, needed rebranding from top to bottom. My concept for this included: logo, icons, color palette, typography and front-end web design. The logo needed to include the existing three sections: Plan, Learn and Connect, while the web design also needed to fit within an existing responsive framework. While this concept was not ultimately adopted, several aspects of it were, including the logo, with some color palette tweaks and style integration across social media channels. #icon #logo #branding #webdesign Read Less
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Transamerica Website Rebranding

Objectives: The direct to consumer efforts of Transamerica, entitled Your Financial Life, needed rebranding from top to bottom,. In order to provide more appropriate, educational content and a more intuitive and engaging user experience for consumers. The logo included the existing three key sections: Plan, Learn and Connect, which were carried through a responsive framework (Bootstrap) by color coding.

My role: front-end web design, ux design and identity update (logo, icons, color palette and typography).
Existing icons were tweaked, and new icons were created, to bring cohesiveness throughout.