Transamerica Website
Transamerica Website Rebranding

Objectives: The direct to consumer efforts of Transamerica, entitled Your Financial Life, needed rebranding from top to bottom,. In order to provide more appropriate, educational content and a more intuitive and engaging user experience for consumers. The logo included the existing three key sections: Plan, Learn and Connect, which were carried through a responsive framework (Bootstrap) by color coding.

My role: front-end web design, ux design and identity update (logo, icons, color palette and typography).
Existing icons were tweaked, and new icons were created, to bring cohesiveness throughout.
Transamerica Website
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Transamerica Website

The direct to consumer efforts of Transamerica, entitled Your Financial Life, needed rebranding from top to bottom. My concept for this included: Read More
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73
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Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe Creative Cloud

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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