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    For the launch of the Mercurial Vapor Superfly III boot, Nike wanted a bespoke box design to highlight the features of this unique boot. A carbon… Read More
    For the launch of the Mercurial Vapor Superfly III boot, Nike wanted a bespoke box design to highlight the features of this unique boot. A carbon composite outsole made the boot super lightweight and combined with adaptive Sense technology where the studs adjust to conditions underfoot, speed is increased during play. The box features spot varnished diagonal lines to highlight the boot dynamics and lid activated LED lighting which creates a glow effect though a translucent perspex 'floor' on which the boot sits. Read Less
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Nike Mercurial box design
Creative Direction
For the launch of the Mercurial Vapor Superfly III boot, Nike wanted a bespoke box design to highlight the features of this unique boot. A carbon composite outsole made the boot super lightweight and combined with adaptive Sense technology where the studs adjust to conditions underfoot, speed is increased during play. 
 
The box features spot varnished diagonal lines to highlight the boot dynamics and lid activated LED lighting which creates a glow effect though a translucent perspex 'floor' on which the boot sits.