Autoequip (fictive school project) is a distributor of car parts and equipment. It's a corporation of car passionate people and their vision is to sell products at low prices without losing their credibility. The identity is red and blue. The identity is red and blue. Red symbolizes the passion for driving, and for being the color of pureness and honesty, blue symbolizes credibility and reliability.
The logotype has been italicized to illustrate speed and the letters have a tiny similarity to the ones used in the logotype of the video game "Grand Theft Auto".
The fifth element of the identity takes inspiration from the pattern of a tire. The element can occur in various versions. There is a dick version.