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    lg2boutique has created the staging and images for the exhibition Souvenirs from 1976, currently open to the public, marking the 40th anniversary… Read More
    lg2boutique has created the staging and images for the exhibition Souvenirs from 1976, currently open to the public, marking the 40th anniversary of the Montreal Olympic Games. The mandate included the layout and station mock-ups as well as archival research to define the exhibition’s narrative framework. Seven stations, each with a unique theme, were created and installed along a circuit that invites the visitor to discover this defining moment of Montreal’s history. “This exhibition represented a unique opportunity to express the Olympic Park’s new image within a physical space. We imagined how these pieces of our Olympic past could cohabit the space in a way that was harmonious and consistent. The design, projections, signage are all elements of the experience that act as a sort of guide,” explains Hélène Fortin, architect, at lg2boutique. “The challenge was also in using the Olympic Park in a non-traditional way – as an exhibition space. Material from that time would not have been enough on its own to communicate the spirit of the Games. We succeeded in rekindling the Olympic flame thanks to a carefully staged circuit and a very rich, engaging visitor experience,” adds Alain Larochelle, Marketing Manager, at the Olympic Park. The Olympic Park’s visual identity and anniversary platform and logo were recently shortlisted at the prestigious Cannes Lions International Festival of Creativity, the summit of awards shows in the design and communications industry worldwide. This is in addition to a Gold award, picked up at the latest Marketing Awards in the “Design, Environmental Graphics” category. Honouring exceptional work in the advertising and communication field for the last 94 years, the Marketing Awards is an important arbiter of excellence in the Canadian industry. The exhibition runs until September 30 at the Olympic Park’s Montreal Tower, as part of three sites presenting the highlights of the 1976 Olympic Games. The other two parts of the 40th anniversary exhibition are taking place at the Maison de la culture Maisonneuve and Musée Dufresne-Nincheri. Read Less
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