Ricardo Capote Graphic and Brand Designer
Ogilvy Lisbon 2015āāāāāāāāāāāāāā
Ogilvy, Lisbon 2015 -Ā Rebranding for Pestana Groupāāāāāāā
A pause in the daily life.
Pestana is an hotel Group from Portugal, but nowadays is a worldwide company, as it has hotels in 3 different continents. With almost 90 hotels, and more than 10 thousand beds, they are visited by 3 million guests yearly.
Inspired by the idea of time, or more exactly the lack of it, Pestana promises that the time guests spend at their hotels, it will be the time of their lives. Because time is precious, and from time to time people need a break, need to stop their routine.
The stylized letter P, as the new logo works both as Pestana initial,Ā but also embodies the pause.
MenĆ§Ć£o Honrosa - Projecto Integrado / Mar 2016
Meios&Publicidade prƩmios design 2015
Rebranding / Grupo Pestana
Ogilvy Lisbon
Meios&Publicidade prƩmios design 2015
Rebranding / Grupo Pestana
Ogilvy Lisbon
Designer Ricardo Capote
Copywriter Miguel Castanheira
Creative Director Rui Melo
All rights belong to Pestana Hotel Group, and Ogilvy Lisbon.
