Mosaila is the new born brand of seasonal fruits from Romagna region, in Italy, that you have always longed for.
Romagna, a unique territory, known for its hospitality, authenticity, food and character, grows the best fruit on Earth that satisfies the senses and fulfills nature.
We have been asked to give shape and create what the two young fruit entrepreneurs had in mind: craft and design the first Italian private fruit brand that gathers the premium varieties of a region and emphasizes its identity and quality.
Let the new mosaic of sweet fruit and vegetables from Romagna enchant you.
CONCEPT
Provenance, taste, freshness. A whole sensorial experience.
The best fruit varieties of Romagna amaze you for their sweetness, quality and super taste.
Here, specifically in the plains and hills or Ravenna, we manage to enhance the organoleptic characteristics of the produce that are traditional and typical of the area.
Mosaila produce not only look great, but they are always fresh, seasonal, sweet, and with their juicy and delicious flesh, make you experience the territory they come from.
Ravenna is known worldwide for its Bizantine mosaics and we combined this historical and cultural element together with the identity of the region and the new brand.
Colour, sweetness, vitality, joy.
Blending mosaics, a sensual colour palette, shapes and tone of voice together with a local but international-driven approach, we wanted to give a high-end positioning to a new born brand that strives to share the hand picking of the fruit and of the region with you.
Naming
Mosaila
Romagna, the region in Italy where Mosaila is from, is known for its Bizantine mosaics and for the colourful and welcoming identity of its people.
Territory, ethics, senses, these are the three macro-areas that guided us to create this name.
Mosaila plays with mosaics, it is elegant, but with a drizzle of energy, and delivers the basket of fruits that we hand pick for you.
Palette - main & secondary colours
Typography
Fruit Label
Fruit Box & Business Cards
Visual Fruits
Graphic Elements
Storytelling & photography
Love for land, a very strong sense of belonging and a generous, rebel, festive spirit have shaped a very strong farming territory in a fertile ground for new ideas and flavours where man and nature live in perfect harmony. This is Romagna, the region where Mosaila is from.
Mosaila was created from this desire, from the dream of telling you about Romagna through its best, sweetest and local fruit and vegetables.
We have decided to describe and enhance this land with a photographic project, where you can see a hand holding a Mosaila fruit sticking out of either important monuments or out of typical sites of this land.
Every season and every time you taste Mosaila, you will think of the hospitality, warmth, cheerfulness and the delicacy of this land.
Here it is our fruit&place journey:
Apple Piazza del Popolo in Ravenna
Yellow Peach The Arian Baptistery in Ravenna
Red Plum A small hut for suspended net fishing called "bilancione" in Marina Romea
Carmen Pear The Mausoleum of Theodoric in Ravenna
White Nectarine National Museum in Ravenna
Abate Fetel Pear The Basilica of Sant'Apollinare in Classe in Ravenna
Apple The Marina (tourist port) in Marina di Ravenna
Peach Ravenna Pinewood
Apricot Via degli Asini (Donkey Route) in Brisighella
Yellow Nectarine Alley in Brisighella
Kiwi Erosion gullies in Romagna
White Peach A row of fruit trees
Website
Fresh, responsive, dynamic. High-end positioning, but still cool and colourful.
This is what we had in mind when we approached the website and what guided us along the whole project.
We designed a full sized slideshow first, where the storytelling on the region and the product takes place, followed by an animated effect in CSS3.
Built on the modern Laravel php framework, the responsive template is completely
custom-designed to provide interactive and user experience effects, with 3D folding panels to explore the products and website sections.
Being a cool, fresh and young brand, the web design had to follow this identity.
This is why we went for a fun user experience through animated effects and colours, but at the same time we looked for a catchy and intuitive navigation, targeting especially trade professionals in the fruit&veg industry that are definitely less used to web design experiments.
It was a great team work and this helped a lot to reach the right balance between creativity and usability.
Thank you!
Nicole Poggi - Branding & Project Manager
Béatrice Ferrari - Naming
Collettivo Mare - Graphic Design
Gianluca Naphtalina Camporesi - Gianluca Colagrossi - Photography
LOOOL - Web Design
Béatrice Ferrari - Naming
Collettivo Mare - Graphic Design
Gianluca Naphtalina Camporesi - Gianluca Colagrossi - Photography
LOOOL - Web Design
