For a Project for school I had to brand a company of my choice or one that I made up. I decided to make up my own clothing company and brand that. I tried to come up with a way to represent a brand geared towards men and women between the ages of 18-25 who are middle to upper middle class income earners. I felt that the blacked out "O" with the arrow like "A" was bold and strong and at the same time elegant and simple. I feel these are traits that make this brand work for the target demographic.