This is a competition for employed advertising professionals under age of 30 OR with less than 3 years in advertising in Hungary. The winner team represents the country at the New Stars competition in Busan, South-Korea.
Hungarian preselection
1st round
BRIEF
Brand (fictional):
Realax: Smartwatch that calculates how angry you are throughout the day,and warns you to relax
Media: (both obligatory)
Youtube preroll video. {The first 5 seconds to get attention is crucial!)
Any non-conventional media usage. Special installations,guerrilla marketing...etc.
Hungarian preselection
final
BRIEF
Brand(fictional):
SeeYa – A service similar to Google Earth, but with real view from a satellite camera. For a fee you can see any place on earth in real time from up above.
Media: (both obligatory)
Youtube preroll video. (The first 5 seconds to get attention is crucial!)
Any non-conventional media usage. Special installations, guerrilla marketing…etc.
