![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83f98942546303.582ee76f31619.png)
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be2ea742546303.589b0511a0e00.jpg)
We surround ourselves with what we truly appreciate, with something that fulfills our life. The main value - is the human being. Swedish concern Volvo develops the idea of its philosophy "Designed around you". This key aspect inspired Radugadesign studio to create a visual concept for the summer presentation called "The Birth of Excellence" for the premiere of Volvo S90 in Russia.
With the help of holographic projections we created an illusion of a protective dome all over the car, which reflected the company’s values-safety and comfort. And also we managed to transmit the technological features and ideas that inspired the creators of the Volvo S90 model.
PS 100% CGI
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/80c4dd42546303.57d137e1e817d.png)
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6eed2042546303.57d136e039ab4.gif)
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/711dd542546303.57d136e03a1f5.png)
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/faba3342546303.57d136e1aaf8b.gif)
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e2ec2b42546303.5899dd98549d5.png)
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/773b8342546303.57cfed3c44bd2.gif)
Creative directors: Mikhail Kabatov, Ivan Nefedkin
Producer: Tanya Sopp
CG production director: Roman Goobanov
Concept artist: Sergey Voronov
Lead CG Generalist: Elen Elkiev
CG Generalists:
Artur Zhamaletdinov
Dmitry Kulikov
Sound FX: Veniamin Rayev
In collaboration with the Avantgarde agency
Technical director of the show: Vitaliy Erzikov
Account director: Sergey Shmelev
Creative director: Maria Sergeeva
![video mapping projection Volvo radugadesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8cab7942546303.582ee76f329ce.png)