Memórias Carinhoso - Autumn Winter 2012
Brazilian brand for kids Carinhoso took inspiration from a birthday party to create an enchanting mood for its Autumn Winter campaign. The story was set outdoors among cakes, sweets and children having a lot of fun. The kids were given Lomo cameras so they could register their favorite analogical moments of the party. The result was used in an inspirational video that was part of the online promotion "Memórias Carinhoso", where participants could publish their own private favorite birthday unforgettable memories.
Brazilian brand for kids Carinhoso took inspiration from a birthday party to create an enchanting mood for its Autumn Winter campaign. The story was set outdoors among cakes, sweets and children having a lot of fun. The kids were given Lomo cameras so they could register their favorite analogical moments of the party. The result was used in an inspirational video that was part of the online promotion "Memórias Carinhoso", where participants could publish their own private favorite birthday unforgettable memories.
ART DIRECTION: Rodrigo Branco
PHOTOGRAPHY: Debby Gram
VIDEO - Kaffe Films
STYLING: Letícia Toniazzo
PROP STYLING: Lia Guimarães
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