Bindi Boutique | Branding
_
 
Creative Direction & Design: Courtney McLaughlin
Client: Bindi Boutique 
 
Bindi Boutique is a Canadian startup specializing in South-Asian and Indian accessories and costume jewelry. 
I was invited to develop the brand identity to be bold and North American, while maintaining symbolic Indian heritage. The brand mark is a custom logotype with a graceful cursive, paired with a wholesome, sharp sans-serif. Focussed on feminine and formal, the brand elevates the boutique wedding elegance, and seamlessly meshes boarders of traditional cultural elements, with a Western minimalism. 

All mockups are conceptual, while the brand is in it's infancy.

 _
August 2016

--

Dribbble @courtmclaugh
Twitter @courtmclaugh
courtmclaugh@gmail.com

 
www.courtneymclaughlin.com



Bindi Boutique | Branding
6
279
0
Published:

Bindi Boutique | Branding

Bindi Boutique is a Canadian startup specializing in South-Asian and Indian accessories and costume jewelry. I was invited to develop the brand i Read More
6
279
0
Published: