Logo Design and Brand Identity
This Chicago-based company is the mother brand to some of the nation's leading commercial and residential steam and sauna room part suppliers. We also build custom steam and sauna environments and promote wellness through our passion for bathing.
In developing the creative for Bathing Brands, Inc., it was vital for the brand to showcase our diverse products all while being able to house all our distinctive sub-brands. I wanted to develop a logo that would be able to be dissected into smaller fragments but also works as a whole. The logo mark needed to convey sustainability and be identifiable enough to stand on its own. This led me into the direction of developing a logo that signifies the four elements. The four elements are essentially what drives our business and what promotes our passion for what we try to replicate in our steam and sauna room environments. These environments replicate the intense feelings you experience being out in those intense natural elements.
water + fire + earth + air
The logo was inspired by the four elements that are replicated in the steam and sauna room environments.
The logo was inspired by the four elements that are replicated in the steam and sauna room environments.
