Work for DDB 2011-2012.
Campaign for Ottakringer, an Austrian Beer brand located in Vienna.
(Art Direction: Dietmar Kreil)
Headline: The 8th day God created Ottakringer. After that, noone ever heard from him.
Subline: Refreshingly heavenly. Refreshingly Ottakringer.
Headline: Rather stand with a beer than to be left high an dry.
Subline: Refreshingly logical. Refreshingly Ottakringer.
(the German phrase "Auf dem Trockenen sitzen" literally translated, would be “sitting on the dry”)
Headline: May the juice be with beer.
Subline: Refreshingly Radler. Refreshingly Ottakringer.
(Reference to the famous Star Wars quote "May the force be with you" with a strong phonetic similarity with the German translation "Möge die Macht mir dir sein".)
Headline: "The best part of our bottle design: The vent."
Subline: Refreshingly innovative. Refreshingly Ottakringer.
Headline: Our beer has a really long lifetime. Theoretically.
Subline: Refreshingly coveted. Refreshingly Ottakringer.
Advertising cross borders
Watch the case movie to this really cool media idea we actually produced for our client!
