Ford C Max // Extra Seat
Ford C Max // An extra Seat for Whatever Extra you Need
For this really fun and creative project for Ogilvy Madrid and Ford, we combined a selection of props and bodyparts that together make a human figure standing like a sculpture in an isolated space.

The idea was to put together pieces of diverse beings styled as independent characters; a dog, a grandma, a boy, a girl, a man and a woman as if they were pasted to represent the idea of the diversity of things you can put in a Ford C Max.

Under "An extra seat for whatever extra you need", these images tell a story. The first one speaks about the stylish grandmother that goest to pick up her grandsons from school and bring them to their afternoon activities; hockey and ballet, acompained with their playful dog. And the second is the story of a family that goes on vacation; mom, dad,the baby, and even the floating pelican, with all what they need for their multiple activities.
After School!
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On vacation!
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Behind The Scenes Video
Credits:

Client: Ford C Max
Agency: Ogilvy, Madrid, Spain: Diego Lauton, Javier Martínez
Photography: Paloma Rincón
Postproduction: Patrick Brass at Eclipse Cretive Retouching
Photography Assistant: Daniel Gallar
Second Assistant: Sara Vacas
Styling and Props: Mario Ville
Production Company: The Mushroom Company
Executive Producer: Guillermina Trejo
Production Assistant: Talia Rodriguez
Music: M83
Shot at Plató Cenital
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Ford C Max // Extra Seat
267
4,689
18
Published:

Ford C Max // Extra Seat

For this really fun and creative project for Ogilvy Madrid and Ford, we combined a selection of props and bodyparts that together make a human fi Read More
267
4,689
18
Published:

Creative Fields