Hippo Milk is a fictional protein drink and powder for women. It consists of before and after workout beverages and powders, as well as small protein powder power packs for the go.

Inspired by the incredible strength of a hippo, these drinks and powders are a contemporary protein drink that are designed to allow women to carry them with them to the gym and not feel conscious of tacky packaging.

On each label is a fact of how a woman’s body is similar to that of a hippo’s on the back. Also on the front is quick view shown in an inforgraphic form of the contents inside of the drink or powder and the quantity. This is consistent throughout the all three packaging forms.