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    Istrian Tourist Board is known in Croatia and region for it’s advanced approach towards creating tourist products and communications.Digital sou… Read More
    Istrian Tourist Board is known in Croatia and region for it’s advanced approach towards creating tourist products and communications.Digital sources of information are taking over tourist decision process more and more where tourists are prone to consulting experiences from real people through digital channels. Keeping that in mind we decided to share the story of Istria exactly where tourists are looking for info and inspiration for vacation and travel - through an influencers driven project. TZ Istra and we came up with a concept and mechanic on how to get the influencers to come to Istria and share as much as possible content while they are there. Also, we utilized every phase of the campaign to gain further reach in awareness. Project was divided into three phases and was visualised by using a parallax technique with custom made icons. Read Less
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