One of The Home Depot's greatest assets is their weekly catalog, which showcases the sheer amount of products they carry. This translates into infinite possibilities when it comes to building, decorating or remodeling. However, the average Mexican consumer is unaware of this and has little incentive to go to the store and actually take on a project.
This print campaign was made using bits and pieces of actual catalogs to assemble a room, giving the final consumer some insight into all the possibilities the store has to offer. The ads ran in magazines that also carried the catalog as an insert, inviting consumers to check it out —and hopefully the store itself, as well.
My role: Art Direction/Copywriting
This print campaign was made using bits and pieces of actual catalogs to assemble a room, giving the final consumer some insight into all the possibilities the store has to offer. The ads ran in magazines that also carried the catalog as an insert, inviting consumers to check it out —and hopefully the store itself, as well.
(Apologies for the quality of the print. This agency closed its doors shortly afterward and there is no way to recover the original work.)
My role: Art Direction/Copywriting
Make your project more than a project.
Find everything you need to bring it to life at The Home Depot.
Make your project more than a project.
Find everything you need to bring it to life at The Home Depot.
