Connecting People to Entertainment
Launched in 1991, SISTIC is an online ticketing service, which provides more than 1,000 events yearly, ranging from pop concerts, to musicals, theatre, family entertainment and sports. With the internet boom in the 2000, the service is used more than ever on desktops and mobile platforms.
Refreshing the Identity for Digital platforms
The wordmark has a contemporary, straight form which aims to feel swift and modern, while maintaining a corporate and reassuring edge. It is important for such qualities to be conveyed across the brand. Angled cuts across the top of the 't' letterform is the guiding point for the tittle in the 'i'. These adjustments allow the brand to be a scalable mark that could convey the feeling of the full logotype in constrained spaces.
Re-building the Brand
It is essential to maintain the brand equity of SISTIC, as being recognised as a household name for ticketing services. Equally important was to tweak the brand colours to a more friendly and approachable palette as a brand that keeps up with and understands the 21st century consumer.
Dual Branding
At times the SISTIC wordmark will be used alongside the Logos of other organisations, such as partners, collaborators or sponsors. A grid is created to ensure consistency across all platforms when dual-branding is called for.
The Curved Element
The curved element is introduced to re-purpose visual consistency and create a sense of rhythm/flow in all the brand's materials. The motion and movement of various events (dance, orchestra, music, concerts) forms the secondary graphical device across media.
The texture system for the SISTIC identity is made from the tittle in the 'i' of the logotype. The basic structure with 8 dots represent the eight major sectors of the brand's provision of services.
Bringing the Brand to Life
The print material shows basic examples of how the brand starts to come to life through the combination of colour, textures, typography and imagery.
Evolving Digitally
Ultimately, the re-branding of the SISTIC Identity is to allow a scalable mark that could convey the feeling of a full logotype in constrained spaces, such across digital platforms.
Continuing Consistency
A brand guide is developed to allow proper usage of the new SISTIC Identity, across print and digital media.
