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    A hypothetical brand developed as a classroom project in 2010.
Branding (pranome)
 Classroom project (2010) 
As a classroom project, I developed a hypothetical brand to understand the process involved in making an actual brand work in the market.I chose to brand a cancer treatment centre and named it Pranome. Research on the latest technologies in cancer treatment helped me create a clear corporate brief, brand values and tonalities.
The symbol has been developed from a motif that derives its form from the pincers of a crab (cancer). The motif is used four times to signify the four parts of humans - mind, body, heart and soul.
The tone of voice for the communication campaign.