An advertising campaign, done for child safety on the roads. Creating a campaign from scratch which includes media planning, TV ads, radio ads, print ads, digital ads, and OOH ads. Our slogan was "shield your child" and the campaign was named "the half a life campaign" because it was centered around showing the consequences of not buckling your child while seated in the car, and also showing the importance of a car seat. The big idea was to show kids being handicapped/badly injured, who have been in car accidents because of their irresponsible parents