Responsible for conceptualizing, art directing and executing a 360 degree campaign (Digital, T.V., Print, Social Media & Experiential) for FLOW, the caribbean’s biggest and largest telecommunications company (Cable & Wireless Co.) with exclusive rights for the broadcasting of the Rio 2016 Olympic Games.
The objective of the campaign was to educate, create awareness and excite existing customers, just as potential ones, about Flow’s exclusive broadcast of the 2016 Olympic Games in HD and well as it’s Live Mobile Feed in three additional channels through the creation and development of an App.
The Advertising campaign was segmented into different markets throughout the caribbean (100 Days, Product bundles, App integration as well as download activation), all of these supported with experiential brand activated events (Flow Fan Experience), where mini-games were designed and created to engage people to participate and experience the magic of the Rio 2016 Olympic Games.
