Bloom Sugarcraft is a company that makes gorgeous, intricate sugar flowers for cake toppers. 

Digital illustration, made in the Procreate App on IPad Pro with the Apple Pencil. Color editing in Adobe Photoshop. 

First, type selection. Once we decided on uppercase serif, we refined our options.

Illustration in progress

Color proofs, ranging from the original black and white drawing to a more highly saturated version. 

Icon set