An immersive experience for all supporters.
Developed on Kentico 8.2, the new World Vision site takes users on a journey through the communities in which their donation dollars help to make a difference. Kentico’s flexible, user friendly CMS allows the World Vision team to quickly update the site during disasters from anywhere in the world. The ability to tell these stories in real time is a powerful way of generating support where and when it’s needed most.
Powerful design elements inject a palpable sense of emotion throughout the site. Utilising full width imagery mixed with words allows the communities supporters help to build to tell their own stories.
To maintain the personal relationships World Vision has developed with their loyal supporters, their CRM was integrated into the new platform. Donation histories, personal details and fund raising event info are now part of a supporters’ digital profile. This level of personalisation, combined with Kentico’s CxM capabilities allows World Vision to capitalise on the individual habits of their supporters, delivering the right message to the right supporter at the right time.