This image of a muscular male is meant to catch the eye and show how much energy one receives from the Monster Energy Drink. His face is hidden to give him a more encompassing appeal to the audience, allowing them to focus on the product and its effect far more than who the model is.
Similar to the image above, this image is still intended on showing the energy in the drink while obscuring the models face to allow the audience to put themselves in his place, and concentrate on the beverage.
